Programmatic DOOH Steps into Mainstream

04.01.23 06:30 AM

Amidst the covid19 pandemic, a great number of advertisers was nudged into Programmatic DOOH (pDOOH) advertising due to movement restrains that were in place. Now, programmatic has moved from a ‘test and learn’ to a ‘must-have’ channel as the medium provides a new canvas for marketers to reach consumers on.

Moving Walls is a proud sponsor of the 16th Malaysian Media Conference 2022, happening on 24th August 2022 @11:15am.

Get a sneak peak of the session on Marketing Magazine WEEKENDER issue 340

This will feature a mix of brand, agency, and media owner leaders including Kiron Kesav, Chief Strategy Officer at Omnicom Media Group, Mahek Shah, Head, Account Management at airasia Media Group | airasia Ads), Maaresh Starling, Chief Executive Officer at Redberry and President of OAAM (The Outdoor Advertising Association of Malaysia) and Abhishek Bhattacharjee, Managing Director at Publicis Media.

“Programmatic has been heralded as the driver of media efficiency and connecting billboard media to this technology is attracting digital buyers to the medium. I’m looking forward to hearing the views of the multiple stakeholders involved in pushing DOOH to become the more accountable and addressable channel that it is today .” shares Srikanth Ramachandran, Founder and CEO of Moving Walls Group.